If you’re one of those therapists who has a love-hate relationship with social media, you’re not alone. You know you shouldn’t only post adverts, but coming up with useful social media content ideas can still feel like a chore, especially after a long day with clients.
The good news is that you don’t need to reinvent the wheel. There are tried-and-tested types of reusable social media posts that you can return to again and again. Here are eight simple post ideas you can adapt whenever you need them.
These easy and reusable social media content ideas can be reused and adapted again and again, helping you create consistent social media content without constantly starting from scratch.
1 FAQ or Myth-Busting Posts About Hypnotherapy
Myth versus Fact posts are especially useful for hypnotherapists, who come across a lot of odd ideas about hypnosis and hypnotherapy. Think of these as educating your audience by anticipating and allaying any fears potential clients might have.
Post an image that gives both the myth and the fact. Or, if your audience tends to be responsive, post it as a question and encourage them to put true or false in the comments. Don’t forget to post the correct answer after a while.
Examples:
- Hypnosis means losing control,
- Only weak-willed people can be hypnotised,
- Hypnotists have special powers,
- Hypnosis isn’t real, it’s only a placebo.
2 A Peep Inside Your Therapy Room
Clients can feel anxious about coming to see you, so letting them see your hypnotherapy practice can help to build trust before someone books a session with you.
Examples:
- A photo of your therapy room or client chair,
- If you have a personalised mug that’s relevant and reassuring (‘breathe, relax, release’, for example, or your logo), post a picture of that,
- If not, a snapshot of you, perhaps with a cup of tea between clients,
- A quick video tour of your room.
3 Tips and Reminders on Social Media Posts
Image posts with short but useful mental health tips often get shared, which is good for your algorithms, i.e. it gets your name out there. Or you could post a video of you explaining your tip, since these are also popular. Don’t make it too complicated; a short social media post is all that’s needed to offer a simple and practical wellness tip that potential clients can use.
Examples:
- A breathing technique for stress or anxiety,
- A reframing tip,
- A sleep routine tip,
- A reminder that self-care is important.
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4 Personal Insight or Experience Posts
Social media posts like this can help potential clients feel they already know you a little, which builds trust and rapport. You don’t need to overshare; it’s your professional self you want them to meet. Again, these posts can be a quick video or a text post with a relevant image to attract attention.
Example:
- Today, [event] reminded me that sometimes the most therapeutic thing we offer is silence. Clients often fill it with exactly what they needed to say.
- Your thoughts about why you became a hypnotherapist, or what you enjoy most about the job.
- If a popular soap or TV programme is running a mental health storyline, say how well you think they’re doing with it.
5 Educational Social Media Posts
Mini explainer posts about how hypnotherapy sessions work can attract clients who didn’t realise you could help with their issues, or inform those who are at the ‘thinking about it’ stage. These are especially good if you use Instagram or TikTok, alongside the right hashtags.
Examples:
- How hypnotherapy can improve your confidence,
- Why hypnotherapy can help you with sleep problems,
- What hypnotherapy can offer if you want to stop biting your nails,
- Your rules about confidentiality.
6 Seasonal or Topical Social Media Posts
Sharing a brief therapeutic metaphor or reframe can be attractive to potential clients and very shareable. If you’re linked to a lot of other therapists, they’ll like them too.
You can get hypnotherapy metaphor ideas from your everyday life, the time of year, or even one of those little ‘and finally …’ human interest stories on the news
Examples:
- Seasonal: change starts like a seed growing under the soil, you don’t notice anything at first, but eventually it will reach the sunlight.
- Every day life: yesterday, someone opened a door for me as I was going into a shop, and I thought how little moments of kindness can make our days better.
- Human interest: did you see on the local news recently about a duck learning to skateboard? It was a lot like looking after your mental health: at first you wobble a bit and even fall, but eventually you realise that every forward movement is progress.
7 Behind-the-Scenes Therapy Posts
As with therapists’ reflections, this doesn’t have to be too personal; it’s simply a way to let people feel connected to your professional self. This is good for building trust and credibility, so they’ll be more likely to reach out for help.
Examples:
- A photo of CPD notes, reassuring clients you are reflective, ethical and committed to good practice,
- A photo of your favourite therapy or self-help book with comments about why you like it,
- A note about what you do to recharge between appointments, emphasising the importance of self-care.
8 Client Story or Case Study Posts
Social Media posts celebrating your successes, of course, have to be created very carefully to protect client confidentiality. However, you can post about therapy outcomes on social media without giving away anything about the client. Leaving a gap between the event and the post can help too. Posts showing hypnotherapy results give potential clients with similar issues hope that you can help them, too.
Examples:
- I love it when a client realises that they haven’t had a panic attack all week.
- I was so happy to get a thank-you call from a client celebrating their first year free from smoking.
- I recently had a lovely email from a client who passed their driving test using hypnosis after failing five times because of anxiety.
- Share a testimonial or a comment a client made in session (with permission).
Simple Promotional Posts (Done Well)
Don’t forget to mix these eight ideas with posts that are more direct adverts for your therapy business. For tips on how to do this, check out my blog on writing effective sales posts for social media without feeling salesy It will give you a simple acronym to help you write sales posts easily.
Other Social Media Marketing Tips for Therapists
- Write posts a week or a month at a time and schedule them if you can; there are free and paid schedulers out there that allow you to do this. I use Zernio to schedule to platforms that don’t have this facility built in. You can always add extra posts if you get a sudden inspiration or want to comment on something time-limited, like a news item or the latest research.
- Pick just a few post designs or templates and reuse them too. Not only does this save a lot of time, but people will get used to the “look” of your posts and are more likely to stop and look instead of scrolling past.
- If hashtags are a mystery to you, ask AI to suggest some.
- Put your business name and logo on every image you post.
- Share other people’s posts as well as writing your own.
- Post regularly so people know when to look out for your messages. This doesn’t mean several times a day, or even daily. Two or three posts a week is still regular.
- Joining social media groups that focus on your local area is a good idea, but check the rules about whether, when, and how often businesses can post. Don’t forget to comment on or like other people’s posts in the group from time to time as well. You need to be a contributor as well as an advertiser.
It’s nice if you can post fancy graphics or complicated posts, but not essential. Consistency matters more than perfection, and by mixing up these eight types of posts, you can keep your content varied and interesting without draining your time or energy. And as an extra help, you can download this free checklist.
About Debbie Waller
Blog Author Debbie Waller is a hypnotherapist, supervisor, and trainer with more than twenty years of experience. As well as having a busy client practice, she runs Yorkshire Hypnotherapy Training and writes books and articles for therapists who want to deepen their knowledge and develop effective practice.
Disclaimer
The information and ideas shared on this blog are based on the author’s professional experience, research, and training. They are intended for educational purposes and to support reflection and professional development. Therapists should always apply their own professional judgment and consider the needs of individual clients when using any techniques or suggestions discussed here.
While every effort is made to ensure the information is accurate and helpful, no responsibility can be accepted for any loss, damage, or difficulties arising from the use or misuse of material contained in these articles.
